The Visitor ID script allows you to deanonymize website traffic and transform visits into actionable sales intelligence. Once installed, the script enables three core tracking features:
Company identification: Identifies the organizations visiting your site.
Known person tracking: Detects when a returning contact visits your site.
New person identification: Identifies individuals even if they have not visited your site before.
👉 Slack Connection Required
To view visitor data and receive alerts, you must connect your Slack workspace. All visitor activity is delivered directly to your designated Slack channel.
1. Install the Visitor ID script
To begin capturing intent data, you must add the Coffee tracking snippet to your website.
Log in to Coffee and navigate to Settings.
Select Visitor ID.
Copy the provided JavaScript code snippet.
Paste the script directly before the closing the
<head>section of your website. If you're using a CMS or website builder (e.g., WordPress, Webflow, or Tag Manager), their documentation typically explains how to do this.Save and publish your website changes.
2. Verify connection
Once the script is live, you must confirm that Coffee is receiving information.
Return to the Visitor ID settings page.
Click Verify
You'll see a green checkmark and that means the connection is successfully on.
3. Configure Slack notifications
You will receive instant alerts through Slack when visitors land on your website.
If you haven't already, connect your Slack workspace.
By default, notifications are sent to a channel named
#[your-workspace-name]-website-leads-coffee.
Review the alerts in Slack:
Yellow bar: Indicates a company visit.
Green bar: Indicates an identified person.
Click Add to Coffee to import a new lead directly, or View in Coffee to see an existing record.
4. Use Suggested Leads (Early Access)
For companies visiting your site, Coffee will soon recommend specific stakeholders.
Ensure your Buyer Personas are defined in your account settings.
When a company visits, Coffee will suggest individuals with job titles that match your personas, even if they weren't the specific person on your site.
5. Manage tracking exclusions
You can prevent internal traffic or subdomains from skewing your data. Your domain will be added by default, and you can add any additional ones.
In the Visitor ID settings, find the Excluded Domains section.
Add specific domain names you wish to ignore.
Click Save Changes to apply.
